Posts Tagged ‘Green’

For some reason, the topic of sustainable graphic design keeps coming up lately in my reading (I think I read too much). We’ve been implementing green practices in our design studio for awhile now. Thanks to these green resources for designers and marketers, I have lots of new ideas…

Do you know of other green resources especially for design and marketing folks? Share them here!


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If your company sends direct mail, you have a great opportunity to educate your customers about being green — and promote your own environmental efforts. Here are a few tips, inspired by Deliver Magazine:

  • Print a link to Earth911.com, which lists the Post Office locations that recycle direct mail (magazines, catalogs and mixed paper)
  • If you’re a Direct Marketing Association (DMA) member, add the organization’s “Recycle Please” logo to your printed pieces
  • Indicate if you are printing on recycled paper, or with safer inks or FSC certification. Use the appropriate green logos to get the most impact.

See our tipsheet How Can I Green Up My Company’s Direct Mail? for tips on environmentally-friendly printing options.

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gilasicounterVolunteering at the Chicago Green Festival™ this weekend gave me an opportunity to meet lots of local green businesses. As many of us are trying to go green in our offices—not to mention support local businesses—I’ve decided to share a few of my finds. (I’m a customer of a few of these businesses already!)

  • Green Depot: building & cleaning supplies, lighting, paints, home & office décor – they also carry eco-friendly packaging materials (NW side Chicago)greendepotcleaner
  • Gilasi: recycled glass countertops (Chicago) – shown at left
  • GreenHeart: fair trade art, accessories, clothing  – great place to find unique client or office gifts (downtown Chicago)
  • Stainless Cups: stainless water bottles (Carol Stream, IL)
  • GreenMonkey: organic catering (downtown Chicago)
  • The Enterprising Kitchen: soap & spa products – they make great gifts for clients or colleagues! (N side Chicago)

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Starting a new business with a green focus? Need a strategic plan for your existing green business? The Chicago Center for Green Technology is holding a workshop called Positioning Your Brand: Why Go Green? Tomorrow from 6-8 pm at the Center, 445 N. Sacramento Blvd. Visit the website for info on other upcoming green business workshops.

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