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Posts Tagged ‘Grateful Dead’

After listening in on a HubSpot webinar called Marketing Lessons From The Grateful Dead, I realized The Dead were way ahead of their (marketing) time.

Brian Halligan and David Meerman Scott gave a spirited webinar inspired by the marketing tactics of The Grateful Dead. Having attended a Dead show or two in my day, I found it to be a unique and entertaining take on marketing for small businesses.

Here are a few of my favorite marketing tidbits:

  • Be remarkable—make your content interesting/valuable enough that people will want to share it
  • Watch your competition, but don’t follow them
  • Free content attracts customers—win through familiarity
  • Make it easy for people to share your content—create a community of sharing
  • Experiment, improvise, take a chance
  • Put your loyal customers in the front row—give them perks, first dibs on products or news
  • Stay on top of technology in your industry

Next up, PR tips from The Rolling Stones… April Fool’s!

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